In exercises deploying only body weight, a chair and a wall, it fulfills the latest mandates for high intensity effort, which essentially combines a long run and a visit to the weight room into about seven minutes of steady discomfort all of it .
The theory is based on brain science. New experiences activate the brain’s reward system, flooding it with dopamine and norepinephrine. These are the same brain circuits that are ignited in early romantic love, a time of exhilaration and obsessive thoughts about a new partner..
Last year, an article in The New York Times revealed that Coca Cola, the world’s largest producer of sugary beverages, had provided millions of dollars in funding to researchers who sought to play down .